For my portfolio and personal brand, I am taking advantage of these courses to launch my YouTube channel titled Extremely Organized and Slightly OCD. This has been a goal of mine for over two years and am grateful for the portfolio model to really focus on launching this channel properly taking advantage of my new skill sets.
My brand is focused on organization; from paying bills on time, time management, packing efficiently, and more. I look as my channel as an outlet to those who follow brands like Martha Stewart and HGTV. For my branding, I decided to study three companies whose brands are similar to the one I'm hoping to launch. These companies are Martha Stewart, Real Simple, and The Container Store.
What I love about these three logo's is that they are all simple, text driven, and clean. Like my brand, I want to convey the feeling of simplicity. They are all visually appealing to me as they are easy to read. Because of the simplicity, I believe that they are a brand I can trust, mostly because of what their brand is conveying. I am hoping that my brand identity can convey that same feeling of trust that these brands do. I connect with them because I feel like they are the authority of what their message.
With the design, I love how how the Martha Stewart brand used the circle. Although it is different than the other two logos, her brand shows repetition within the text. The Martha is almost mirroring Stewart. In the Container Store brand, it is just text but the proximity of the words is pretty tight. I have never noticed this before. It works because the upper case of the C in container and the S in store makes you see them as separate words although they are tight. With the Real Simple logo, I love that it is just one font, all uppercase, but the separation between Real and Simple with the contrasting colors is brilliant. I also have noticed that depending on their magazine cover, they change up the colors but the brand is consistent.
For my brand, I have created this logo and have worked on it for months. I went through multiple passes and finalized this logo a couple months ago. I love it because it is simple, clean, and to the point. I also like that it has a bit of fun to it. The colors really represent what I'm trying to convey which is simplicity and a bit of personality.
I have also worked on an animated version of this brand for the opening of my videos. I hired a motion graphics artist to animate it since I have no idea how to do that. Although this wasn't part of the assignment, I wanted to add this here so you can see where I am going with this channel. I am currently working with a team to create music for my opening animation and hopefully I'll have that done before the end of this course.
The design represents my personal brand because it showcases a bit of personality, fun, yet is also very simple. I think blue is a color that showcases calm and peace, which is what I'm trying to represent with my channel. I also like that the font in Extremely Organized is a bit bigger than the Slightly OCD part. The focus of the channel is organization so that part is emphasized more than the other. The Slightly OCD part is more of the personality that I'm trying to convey yet not as important. I have this under black but can tweak the image to use as a bug on my channel. I also have decided to possibly use the & symbol to incorporate into lower thirds or motion graphic transitions on my channel, if I ever get to that point.
For my business card, I stayed in the same color palette and really emphasized the logo. I want the logo to be easily recognizable. My brand is more about my channel that it is about me. Because of that, I only have my name, my title, and my social media links on the card. Since it's about a YouTube channel, they can contact me via social media and not via phone or email. Honestly, I doubt I will ever use my business card as I try to market my channel - although if I get popular enough, maybe I'll get invited to YouTube conventions and then having a business card would be beneficial.
These portfolio courses have really helped me focus on this goal of mine. It has been in progress for so long and having these classes helps me zone in on my goals, my future, and now I can actually see this goal come to fruition. Thank you for the opportunity!
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