Week 3 Exploration: Mobile App Review

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Mobile App Review

Week 2 Project: My Digital Story

Week 2 : My Digital Story

Week 2 Analysis: Brands & The Human Connection / Curating 3

The target audience for this video is mostly female. Although I think it mostly resonates with women over the age of 18, it would be more impactful for women in their late 20’s to early 60’s. The reason I believe this is because mature women usually find themselves being very judgmental of their appearance. We are constantly aware of how we are aging and are surrounded by products and media that remind us that we need to look younger.

The Dove brand is about beauty. Their products range from deodorant to shampoos and conditioners; products that keep people clean and healthy. What’s interesting is that instead of promoting beauty conventionally, this campaign promotes confidence. This video is brilliant. When you start watching it, you’re not quite sure what to expect. You get an introduction from a forensic artist followed by multiple women who were called in to describe themselves. The pacing is slow, the music is calming, and the visuals are simple. The visuals are almost less important than the words that are being spoken by the various women in the piece. These women start describing how they think they look, all being slightly critical of their appearance which is very relatable. As the piece continues, you find out that these women met each other briefly prior to the session. They are then asked to describe the appearance of the women they met. Their responses are more positive. At the end of the piece you see the side by side comparisons of the drawings created by the artist of the description of themselves and the other person’s narrative. All of them were similar in that the personal description was critical and the stranger’s description was more beautiful and accurate.

The overall message shows that we are massively critical of ourselves when other people can find the beauty in us. We should find the beauty in ourselves and embrace our splendor. This campaign achieved high numbers because it tells a story. A story that most women can relate to and one that provokes emotion. It connects with people because it makes you think about your own perception of yourself and the realization that you are more beautiful that you admit to be. It encourages conversation within peers, perhaps a teaching moment for a woman to her daughter, and can bring confidence to a woman not feeling her best at that moment.

The fact that this campaign received 30 times more media exposure than paid for media space proves that a great story is more impactful than any other form of advertising. Not once during the video did they mention Dove, except at the end. The fact that they were not selling a product didn’t matter – Dove made their brand about having confidence and pride. It was not about having the perfect face but about being happy in your own skin. The campaign used regular women, women we could relate to, instead of models whose beauty is almost unattainable. Although I had seen this campaign in the past and it moved me, I never realized how much it impacted the way advertising has changed in recent years.

As a media communications student, it drives the fact that storytelling is key. A successful campaign is about evoking emotion, being memorable, and associating a brand with an identity. After analyzing this campaign, I am more inclined to spend my hard earned money on Dove – not because of their fantastic body wash but because I believe in their brand and what they stand for.

Week 2 Exploration: Storyboard

Week 1 Project: My MCBS Story

Before I started the MCBS program I had been working in the entertainment industry for over sixteen years. I have worked as an actor, a producer, a first AD, and a production manager.  I thought I had achieved success but then I realized that the industry was ever changing and I wasn’t sure how to keep up. I juggled work, freelance, being a wife, and going to acting class and did it all with ease.  One day I realized that I had a dream to share my knowledge with the world and wanted to do so with a branded YouTube channel. I wanted to show the world that you can do it all by using simple logistical tactics to keep you organized. Because of that, I did a lot of research trying to figure out how to get to my next step. I wanted to start a channel and take advantage of my skills in front and behind the camera. At that point, I realized that I needed to learn about the world of ever changing media and how to brand myself. If I was going to start this channel, I wanted to do it the right way. At that point, I learned about Full Sail’s Media Communications degree program and found a perfect fit. I was finally ready to take the next step in my career. I was going to take my experience combined with the comprehension I planned to learn at Full Sail, to launch my channel and finally share my knowledge. At the age of forty, I decided to take a leap of faith and go back to school. Ever since I decided to continue pursuing my passion for media, I realized that although this will be a tough next couple of years, I am on the right path of achieving my future goals. Each day I become more confident in my decision and soon enough, I will be ready to launch this dream I’ve been wanting to tackle for multiple years.

WK1 Analysis: Tool Review

This week we had to learn about a new media tool, one we had never used and are not familiar with. I chose Audacity since I could possibly benefit from using this tool for voiceover work and podcasting. Check out the video of my review of this product. Best part is - IT'S FREE!

WK1 Exploration: Start A Blog & Tell A Story

Before I started the MCBS program I had been working in the entertainment industry for over sixteen years. I had always thought I had achieved success but then I realized that the industry was ever changing and I wasn’t sure how to keep up. One day I realized that I had a dream to share my knowledge with the world and wanted to do so with branded YouTube channel and didn’t have the resources or knowledge to do so. Because of that, I did research to try and figure out how to get to my next step. At that point, I realized that I needed to learn about the world of ever changing media and learn how to brand myself. I learned about Full Sail’s Media Communications degree program and found a perfect fit. At the age of forty, I decided to take a leap of faith and go back to school. Ever since I decided to continue pursuing my passion for media, I realized that although this will be a tough next couple of years, I am on the right path of achieving my future goals.

on set in 2015 producing and interviewing talent