Writing for the Web

March 10, 2017

It's finally here! Reel Deal Tacos is bringing it's delicious tacos to the masses!

For years Brenda Bueno spent her summers enjoying the shores of Florida with her father, Captain David Bueno. Not only did they love the Florida weather, they also embraced fresh Florida cuisine. Now they are bringing their love for tacos and more to California and you get to be a part of it!

Reel Deal Tacos will be serving their delicious food all around the San Diego area. We will also be partnering with various events around town to make sure you get a chance to enjoy our tasty cuisine!

Check out our website and find us on social media so you can keep track of the truck everyday. We will be giving away free samples of our food during our grand opening event.

Follow us on instagram and we'll give you a free soda! 

See you then!

Make sure to visit us on May 7, 2017 

during the 15th Annual Gaslamp Quarter Fresh Art Event

2640 Historic Decantur St, San Diego

9:00 AM - 8:00 PM

www.reeldealsd.com
www.instagram.com/reeldealsd

Proposal Presentation

In this assignment, we have been tasked to create a proposal presentation for our fictitious client, Reel Deal Tacos. This client is in need of a website and we had to figure out our goals, our strategy, our implementation plan, wireframe our website pages, and more. This process was very detailed, focused, and through it I believe I will be able to give the client what they are looking for in a website and in a marketing plan.

Competitor Research

For our Editing for Web class we will be creating a website for a fictitious client, Reel Deel Tacos. Prior to starting this process, we are doing research on competitors to see what works and what doesn't work on their site. This gives us insight and teaches us to observe the usability and design of a website prior to creating our own.

The websites I analyzed were:

SoCal Fish Taco Company

Jimmy Hula's

Baja Fish Taco's

Smart Goals

For the past few years I have wanted to create a YouTube channel titled Extremely Organized and Slightly OCD. The reason for this is because I juggle work, school, acting classes, and freelance work and tend to rarely ever let anything through the cracks. In the past portfolio classes, I've taken advantage of using this time to prepare to finally get this project started. I haven't quite achieved that yet and my goals for this month is to finally get my channel launched. Here are my smart goals for this month: 

Goal #1 - Outline Episodes of my YouTube channel

1. Narrow down the list of topics for my YouTube channel. 

2. Plan out my publishing schedule based on the list.

3. Pick 3 episodes to start working on pre-production. 

Goal #2 - Shoot 3 episodes of my YouTube Channel

1. Script 3 episodes for my channel.

2. Shoot myself direct to camera for those 3 episodes.

3. Shoot b-roll for those episodes.

Goal #3 - Start post-production for my YouTube Channel

1. Import all footage from said shoots.

2. Edit all 3 episodes.

3. Work on other post production (graphics, audio, etc) for those 3 episodes. 

Content Strategy

Content Strategy is most likely the most important thing to consider prior to creating a website. After reviewing Foundations of UX: Content Strategy, I am quite surprised at how much I didn't know about strategy considering I've been working at a creative agency for over 11 years.

One of the most fascinating things I learned from this was the perplexity of the user. Most users will not be digging into our website with their full attention. They will be browsing on their mobile device while ordering a coffee and holding a baby with their other hand. I never once considered this although once I learned it, it seemed quite obvious. This definitely changes the way I would design a website as I would need to get the information to the user quickly, easily, and with no frills.

Another thing I learned and found very interesting was the importance of establishing the voice and tone of a website. The voice of a brand has to be reflected in the wording as well as the design on a website. This seems obvious once I heard about it but it was something I never would have thought about prior to this tutorial. Communication must be consistent with the brand and that voice carries through the website as well.

When it comes to governance and ownership, I was amazed at the idea of having the user feel ownership for a product or brand. I always thought that content was owned by the content creator, not the user. In the Lynda.com video, they used the example of Apple and Tesla users and it just clicked. Although the user is not the "content creator" they definitely feel a sense of ownership when it comes to the brand. I learned about this concept and would love to learn more about this. I'm assuming that it has taken Apple years to create this type of brand loyalty from their consumers and would love to dig deeper into how they achieved this.

Moving forward, I will definitely think five steps further than I expected to when creating a website for my fictitious brand. I will try to be extremely aware of my audience and the way they will use the site. I will do my best at communicating to my audience genuinely and not focus purely on sales but on being true to my brand and the brand's culture.

I am excited for this challenge and looking forward to working on this project and hopefully, with this new found knowledge, create a better portfolio for my own brand as well.

Week 4 Reflection: Professionalism & RISE Self-Evaluation

DVA: Rise Peer Feedback

This is a peer review of a profile video created by my classmate Allyson Scully. I have written it as a direct review to Allyson. 

I really enjoyed the main focus of this video. I loved that you focused on passion and also loved that never really spoke of what your passion was yet using gymnastics as a metaphor, works in the gym but also works in any other artistic or creative endeavor. I also thought that the use of child as the younger version of the subject was clever.

I am wondering if you purposefully left out the person you are highlighting? I think the video is focused on passion and not on a specific person. Because it is a video portrait, I would assume that we are supposed to showcase a person. I believe that adding a voiceover at the beginning or the end of the video introducing the person might work for this.  I love the focus on passion but wonder if it should be specific to your subject’s passion.

Personally, I’m not a giant fan of the side-by-side clips of the same footage. I find it distracting to have two clips. I’m also not a huge fan of reversing the clip. For example,  when the younger subject does a tumble then comes back in reverse.  If you don’t have enough footage, maybe try slowing down your footage so you can fill the time. I feel like the voiceover is about perseverance and forward momentum; and seeing the footage in reverse feels like a contradiction to that.

I think this video is quite creative. I love the focus on passion since it is something we all can relate to. I do believe that making it more personal to your subject will feel more impactful than a generic voiceover about passion. If you personalize the voiceover, I think it will work better. All in all, I think this is great. The footage is well shot, the story moves forward and keeps you engaged, and with a couple tweaks could really work as a great video profile.